Google Mobile Marketing

The Google Mobile Friendly Update

Some internet users are calling it Mobilegeddon; however, one might argue that is a bit of a stretch. Since Google is a big part of the daily lives of many internet users, it’s probably the biggest change for the past three years. Furthermore, it is also a reminder of the brilliantly high-minded, yet profoundly selfish way of how Google utilises its market power to hasten changes across the entire internet.

From the 21st of April (2015) when Google launched its mobile-focused algorithm, having a website which is friendly to mobile browsers on tablets and smart phones is going to be key. This update to how Google ranks search results takes into consideration the mobile-friendliness of a website. This implies that businesses that don’t have a good mobile website are going to suffer. People searching on mobile devices are going to be seeing sites with good mobile experiences ranked higher than the ones that don’t have mobile or have poor mobile websites. This change reinforces Google’s focus on mobile browsing; since not a long time ago, the company (Google) labelled search results which had good mobile websites. Google’s Mobile-Friendly update is expected to cause an impact that is greater than that caused by the penguin and the Panda updates, which affected over 3 % and 12 % of search results respectively.

With the Google Mobile-Friendly Update, searchers are now going able to find relevant and high-quality search results that have readable text without the need to tap or zoom. The page eludes horizontal scrolling & unplayable content.

Things to Note about This Update

The Update:

• Doesn’t apply to entire websites, it only applies to single webpages.

• Affects only search results rankings on mobile devices.

• Affects search results in all the languages across the world.

The advantages of mobile search engine optimisation aren’t only good for Consumers and Google, even the website owners have a lot to benefit. Websites that are mobile optimised get more of the visitors that are on the go, which in turn may increase the business’ revenue.

Even though the mobile-friendly change is significant, Google still uses several other Search Engine Optimisation signals to rank search results. The search query’s intent is still a strong signal; therefore, even when a certain page isn’t mobile friendly but has high quality content, it may still be ranked high due to its high quality content.

You can use “Google’s Mobile-Friendly Test” tool to check whether your website is or isn’t mobile friendly. If the pages of your website aren’t mobile-friendly, its mobile traffic from Google search may decrease significantly. Nonetheless, you shouldn’t worry so much as the moment you make your website mobile-friendly, Google will automatically re-process its (your website’s) pages. Alternatively, you can speed up the process by making use of the “Fetch as Google with Submit to Index” tool so that your website’s pages can be treated as mobile friendly in the search results ranking.


Categories: Websites


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